‘Google my business’: How to use?
Google My Business (GMB) is an effective free tool for promoting your company on the Internet. With its help, you make it easier for potential customers to find information about your company, as well as receive many other benefits, which we will discuss below.
What is Google My Business?
Google My Business is a service where you post information about a company for users of the search engine and Google Maps navigator. Also, this information is considered by the search engine itself to increase the relevance of the issue. With this service, you can create a card of your company and branches in Google Maps. In it, users will be able to see basic data about your company. Also, information from a business account on Google is available in extended snippets among search results for brand queries.
What is a Google My Business account for?
A Google My Business account is a kind of business card of a company on the Internet, which the user sees in general search and Google Maps. Using your account, you can post, supplement and update information about yourself.
Registration in the service provides the following advantages:
Additional transitions to the site. When a user enters a request related to your services or containing a brand name, then in the search results he sees not a standard snippet – a link to a site with a description of 200 characters – but an extended description with a logo, photo, indicated work schedule, basic services, etc. This significantly increases the number of clicks from the SERP.
Additional contacts with the target audience. With the help of GMB, you place a company card in the Google Maps service, and these are additional contacts with potential customers who use the navigator to find services. If you provide offline services, then registration in Google Maps using GMB is simply necessary, since the service can become the main source of new customers on the Internet.
Local SEO advantage. Additional data about the company allows you to get more conversions from local search results. Also, the information you provide about the field of activity, address, and main services is considered by the search engine and may affect the ranking in local results.
Bonus to the trust of potential customers. Customers can leave reviews on the product card, which is great social proof. Besides, the posted photos and detailed descriptions increase the confidence of users who view the card.
Increased brand awareness. The logo, name and photo, the Internet user sees in the extended snippet or when searching on maps even before he went to the site. This greatly increases the chances of your brand being remembered.
If you’re just getting started on your own internet marketing, you can start by creating and optimizing your GMB account. It doesn’t cost you money and doesn’t take long, but it will give your company its first web presence. The company’s card will be able to perform the functions of a business card site while the development and promotion of a corporate resource is ongoing.